Grab and Nuitée announced the launch of GrabStays, an accommodation booking service embedded directly inside the Grab app. Powered by Nuitée’s AI-first travel infrastructure, users can now discover and book hotels without creating a new account, leaving the app, or setting up new payment methods.

The Shift Toward Embedded Travel in Super Apps

Grab operates across eight Southeast Asian countries, powering rides, food delivery, grocery, payments, and financial services for millions of users every day. Now, through an exclusive partnership with Nuitée, Grab is expanding its ecosystem into travel accommodation.

GrabPay handles the transaction. GrabCoins work within the same booking flow. Once accommodation is booked, the rest of the journey naturally connects back into Grab’s ecosystem, including rides to and from the hotel.

The experience is designed to feel fully native to Grab.

Extending the Grab Ecosystem

Building travel infrastructure from scratch is operationally complex and resource-intensive. It requires supplier integrations, pricing infrastructure, contracting operations, and ongoing inventory management.

Instead of building a traditional travel stack internally, Grab partnered with Nuitée to integrate travel directly into its existing ecosystem while keeping the user relationship, payments, loyalty, and experience fully within the Grab platform.

That is the infrastructure layer Nuitée provides.

Grab and Nuitee partnership

What Nuitée Powers Inside GrabStays

Under the partnership, Nuitée provides the infrastructure powering the accommodation experience inside GrabStays.

Unified Hotel Connectivity

Nuitée enables Grab to integrate accommodation inventory through a single API infrastructure layer, removing the need to manage fragmented supplier integrations or complex hotel connectivity operations internally.

Competitive Real-Time Pricing

GrabStays is designed to deliver competitive accommodation pricing, particularly for same-day and last-minute bookings.

Nuitée’s infrastructure continuously processes live pricing and availability while its Dynamic Markup engine adjusts pricing logic in real time based on market conditions.

This allows Grab to deliver:

• Competitive hotel rates

• Real-time availability

• Instant booking confirmation

• Seamless checkout experiences

directly within the app.

Native White-Label Booking Experience

The booking flow looks and feels entirely like Grab.

There are no redirects to external travel sites, no separate account creation flows, and no disconnected checkout experiences. Users remain fully inside the Grab environment throughout discovery, payment, and confirmation.

Nuitée operates as the infrastructure layer underneath the experience, while Grab retains:

• The customer relationship

• The interface and user experience

• The payments layer

• The loyalty ecosystem

This allows travel to function as a seamless extension of the Grab platform.

Integrated Payments and Loyalty

Existing Grab users can book accommodation using:

• Their current Grab account

• Stored payment methods via GrabPay

• Existing GrabCoins balances

Users can also earn and redeem GrabCoins within the same transaction flow, reducing friction and reinforcing the broader Grab ecosystem.

AI-Driven Travel Experiences

As part of the partnership roadmap, Grab and Nuitée will progressively introduce AI-driven travel capabilities directly into GrabStays.

These include:

• Conversational booking interfaces

• Semantic search based on user intent

• AI-powered hotel assistance

• Personalized pricing and offers

Rather than relying only on filters like star rating or price range, users will increasingly be able to search naturally using requests such as:

• “Quiet hotel near the waterfront”

• “Family-friendly stay this weekend”

• “Good last-minute hotel near the airport”

The infrastructure interprets intent and surfaces relevant accommodation directly.

Why This Partnership Matters

GrabStays reflects a broader shift happening across travel distribution.

Historically, hotel booking happened through standalone travel platforms and dedicated OTAs. Increasingly, however, travel is becoming embedded directly into platforms users already engage with daily.

Super apps are uniquely positioned for this because they already have:

• Large engaged audiences

• Stored payment credentials

• Embedded loyalty systems

• Trusted consumer relationships

The missing layer has been travel infrastructure capable of integrating seamlessly into those ecosystems.

That is where Nuitée fits.

What This Partnership Represents

As Paul-Eric Licari, Regional Head, Group Business Development at Grab, explained:

“GrabStays reflects our approach of extending everyday services within a single platform. By integrating travel into the Grab ecosystem, we aim to reduce friction for users and create a more connected experience across mobility, payments, and lifestyle services.”

Med Benmansour, Founder and CEO of Nuitée, added:

“This partnership demonstrates how travel can be delivered as infrastructure rather than a standalone product. By enabling embedded, programmable distribution, we support partners like Grab in integrating travel seamlessly into their existing ecosystems.”

Grab extended its platform into accommodation without building a traditional travel business internally.

Nuitée provided the infrastructure layer enabling that expansion.

GrabStays is now live in Singapore, with Malaysia planned to follow later this year.