SiteMinder Partner Awards 2026: Nuitée is the Distribution Partner of the Year

Nuitée was named Distribution Partner of the Year at the 2026 SiteMinder Partner Awards in London. This year’s awards focused on how AI can deliver measurable results for hotels. In distribution, that theme points to a commercial question hotels already ask of every channel. Can it reach travelers the property might otherwise miss and turn that demand into confirmed bookings?

New sources of demand, familiar distribution requirements

Hotel discovery can happen inside a loyalty platform, a travel app or an AI-powered trip planner. Each can bring hotel inventory into a different booking context, from a member redeeming points to a traveler building an itinerary. For hotels, these products represent potential sources of demand alongside established distribution channels.

The requirements are familiar. A channel needs to identify the right property and room type, return an available rate for the requested dates, show the relevant booking conditions and confirm the reservation. If availability or pricing changes between search and checkout, the booking can fall through. The quality of that connection directly affects whether a channel can convert demand.

How SiteMinder and Nuitée connect hotels to new channels

SiteMinder gives hotels a way to manage rates and availability across distribution channels. Nuitée provides API infrastructure that travel businesses can use to integrate hotel search and booking into their own products. The partnership connects those two sides of distribution. Hotels can reach new sources of demand through their existing SiteMinder connection, while booking partners can integrate hotel inventory into the experience they already offer customers.

What makes AI a viable booking channel

An AI-powered travel product can help narrow a search based on a traveler’s budget, location preferences or itinerary. Once it recommends a property, it needs access to current rates and availability and a way to confirm the booking. That infrastructure determines whether the product can serve as a booking channel.

For hotels evaluating these channels, booking volume is one measure. The commercial value also depends on whether the channel brings in bookings the property would otherwise miss and what it costs to acquire them. As new travel products add booking capabilities, our work with SiteMinder helps hotels reach those channels and gives partners the infrastructure to turn discovery into a confirmed stay.